Entrematic Launches Next Generation Kelley Website

June 12, 2018 – Carrollton, TX

Entrematic Launches Next Generation Kelley Website
Expanded modular design features new navigation structure for a richer browsing experience

Entrematic today announced the launch of a next generation Kelley brand website, www.kelleyentrematic.com.  The revamped and expanded site features a modular design along with a user-friendly navigation structure that makes it much easier for viewers to browse and find product information from anywhere on the website.

Several immediately noticeable enhancements on the new Kelley website include larger product images and more product details.  These will help to further educate visitors and guide them in choosing the precise loading dock equipment and warehouse solutions they need for their specific business applications.  In addition, an ever-present search feature allows visitors to quickly find products and categories.

“We’re especially excited about the new Kelley website’s completely redesigned approach that will allow visitors to quickly locate the right associated resources for those products that most interest them,” said Justin Pearcy, Senior Marketing Specialist.  “Such resources include brochures, specifications, application guides and FAQs which are now available on product pages themselves, as well as on our centralized Resources page where resources can be filtered by category, product and resource type.”

Pearcy added further, “In addition, all product categories (e.g., dock levelers), sub-categories (e.g., air-powered dock levelers) and products themselves now have their own dedicated pages which allows for a much richer browsing experience.  Creating pages for all of our products has increased our site volume by nearly 300 pages.  Combined with a search engine optimized URL structure and page content, we anticipate experiencing a sharp increase in organic search traffic.”

The new Kelley website also features product pages that include references to and images of three “associated products” that best complement each product being viewed.  In addition, the site’s enhancements include a newly designed mobile experience that will provide users a site that is much more intuitive and easier to use on a variety of mobile devices.  Future developments also include the addition of more product videos, product images and other useful tools to help viewers with their buying decisions.


About Kelley

Kelley is best known for the invention of the world’s first counterbalanced dock leveler in 1953 and the original air-powered dock leveler in 1994.  Kelley is an industry-leading brand owned by Entrematic, a global leader in entrance automation products and warehouse solutions. Entrematic offers a comprehensive range of products for industrial, commercial, institutional and residential applications, including sectional doors, loading dock equipment, high-performance doors, residential garage doors, pedestrian door automation and openers. Built on nearly 200 years of accumulated expertise, Entrematic is the preferred partner of distributors and the number one choice of end user customers, providing innovative products, technical expertise and a portfolio of industry-leading brands including Amarr, Kelley, Serco, Dynaco and Ditec.